HERE’S WHY 2018 ROLLS-ROYCE PHANTOM IS THE ULTIMATE LUXURY CAR IN THE WORLD

HERE‘S WHY 2018 ROLLS-ROYCE PHANTOM IS THE ULTIMATE LUXURY CAR IN THE WORLD

Many considers Mercedes Maybach or AMG S63, S65 or Audi S8 or Bentley Mulsanne to be the ULTIMATE LUXURY CARs. However, the truth is that nothing come close to the ROLLS-ROYCE PHANTOM – especially the ALL NEW 2018 ROLLS-ROYCE PHANTOM VIII . At its eighth generation, the sedan is the ULTIMATE LUXURY CAR in the WORLD

Quite contrary to how other so-called LUXURY manufacturers are trying to realise economies of scale by sharing platforms with mass market manufacturers, ROLLS-ROYCE concluded that the future of true LUXURY lies in true small-volume manufacture of a dedicated ‘Architecture of LUXURY‘.

The Architecture of LUXURY is an all-aluminium spaceframe architecture designed by ROLLS-ROYCE engineers that will underpin every future ROLLS-ROYCE beginning with the New PHANTOM. As such, no future ROLLS-ROYCE will be of monocoque construction as used by mass-manufacturers and some mass-LUXURY brands.

It is a truly revolutionary approach for the motor industry, and one that is informed by ROLLS-ROYCE‘s standing as a LUXURY house in the business of CARs. Whilst the majority of so-called LUXURY manufacturers are limited to sharing individual platforms in a specific sector with mass brands for say their SUV or GT offerings, tHEREby introducing unacceptable compromise, ROLLS-ROYCE will be uncompromising in only using its own architecture across all its motor CARs, whatever the sector.

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HERE‘S WHY 2018 ROLLS-ROYCE PHANTOM IS THE ULTIMATE LUXURY CAR IN THE WORLD

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